#Digital Social media

 Digital Social media

What is social media ? How to use it ?

Do you know friends each one of us are in a habit of hurriedly posting a photo on Facebook , Twitter & instagram. We are in such a hurry that we never give a second thought to it before posting. As facebook, instagram & twitter ask us to write a caption to photos we try to write something in short & post our photos. 

Now let's view & analyse our own post on social media. Open any one of your recent post. See the photo & caption given. Come back again to this article. You must have observed that Social media content has two primary elements 

1) Your Caption i.e. Text &  

2) Your photo or Video  i.e. visuals.

Now let's see What is a Caption ? : 

Caption is a short & precise text that tell the story about your photo or video. Your caption is an important part of every social media post. 

Now let's find some tips that can help us write engaging captions :

A) keep the caption short, sweet & precise. Write a brief caption to catch people's attention. 

B) Lead with most important information first right away. 

C) Use hashtag relevant to your photo, video story & tag them also to the relevant people you know. 

D) prompt people to act by directing them to like, Share, comment & subscribe. 

Remember :

Writing a catchy content for your post is most important. 

Now let's see how our photos & Video should be : 

A) When you take photos or create videos they should capture attention and deliver the message within first few seconds even without looking at caption or without hearing video sound. 

B) Since most of the people will watch your video on mobile shoot them vertically. 

C) Photos to be taken horizontally to get more background and Vertically for close up. 

D) Enhance the quality of your photos & videos by using the apps available. Here you can edit them as well. 

Recap : 

A social media post should have an appealing visual & a Caption that tells the story. Use above tips & create a new post for your social media right now.

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Tips for professional businessman : 

What you should do to promote your business online on social media ? 

Create content for caption & Video : 

a) To tell your business story.

b ) Engage your audience. 

c) Connect with new customers. 

d ) Show how you give back to society. 

e ) Prompt people to take action such as Buy now, order now, book now, call now, sign up, message us, whatsapp us, visit our website etc. 

f ) Give assurance of fast & safe delivery if possible on same day.

g ) Announce scheme, discount coupon. 

h ) To showcase your products & services add as many angles photos of products as possible.  You can take variety of photos & videos of your products & services. Get close up photos of product, pair up with other products or show someone using it. 

i) Make a videos with your customer expressing their opinion on your products & services. 

j )Take people on virtual tour of your business using photos & videos. 

There are some content themes that you can use to tell your business story.

 

 1) Engage your customers

Engage them in topics that matter your society. Emotional connect. 

2)  Educate your customers about your products & their usage. How they are different & special from competitors products.

 3)  Excite your customers by announcing new products & services.

 

Most important you should create a plan for regular posts on social media. That way you should be always  ready with your content calender for your business. 

Welcome people to your business place.

Also create a process for timely responses to your customers orders and their delivery. 

Use these tips from today to grow your personal brand and business. If this benefits you then please let me know through your comments.