#Digital Social media

 Digital Social media

What is social media ? How to use it ?

Do you know friends each one of us are in a habit of hurriedly posting a photo on Facebook , Twitter & instagram. We are in such a hurry that we never give a second thought to it before posting. As facebook, instagram & twitter ask us to write a caption to photos we try to write something in short & post our photos. 

Now let's view & analyse our own post on social media. Open any one of your recent post. See the photo & caption given. Come back again to this article. You must have observed that Social media content has two primary elements 

1) Your Caption i.e. Text &  

2) Your photo or Video  i.e. visuals.

Now let's see What is a Caption ? : 

Caption is a short & precise text that tell the story about your photo or video. Your caption is an important part of every social media post. 

Now let's find some tips that can help us write engaging captions :

A) keep the caption short, sweet & precise. Write a brief caption to catch people's attention. 

B) Lead with most important information first right away. 

C) Use hashtag relevant to your photo, video story & tag them also to the relevant people you know. 

D) prompt people to act by directing them to like, Share, comment & subscribe. 

Remember :

Writing a catchy content for your post is most important. 

Now let's see how our photos & Video should be : 

A) When you take photos or create videos they should capture attention and deliver the message within first few seconds even without looking at caption or without hearing video sound. 

B) Since most of the people will watch your video on mobile shoot them vertically. 

C) Photos to be taken horizontally to get more background and Vertically for close up. 

D) Enhance the quality of your photos & videos by using the apps available. Here you can edit them as well. 

Recap : 

A social media post should have an appealing visual & a Caption that tells the story. Use above tips & create a new post for your social media right now.

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Tips for professional businessman : 

What you should do to promote your business online on social media ? 

Create content for caption & Video : 

a) To tell your business story.

b ) Engage your audience. 

c) Connect with new customers. 

d ) Show how you give back to society. 

e ) Prompt people to take action such as Buy now, order now, book now, call now, sign up, message us, whatsapp us, visit our website etc. 

f ) Give assurance of fast & safe delivery if possible on same day.

g ) Announce scheme, discount coupon. 

h ) To showcase your products & services add as many angles photos of products as possible.  You can take variety of photos & videos of your products & services. Get close up photos of product, pair up with other products or show someone using it. 

i) Make a videos with your customer expressing their opinion on your products & services. 

j )Take people on virtual tour of your business using photos & videos. 

There are some content themes that you can use to tell your business story.

 

 1) Engage your customers

Engage them in topics that matter your society. Emotional connect. 

2)  Educate your customers about your products & their usage. How they are different & special from competitors products.

 3)  Excite your customers by announcing new products & services.

 

Most important you should create a plan for regular posts on social media. That way you should be always  ready with your content calender for your business. 

Welcome people to your business place.

Also create a process for timely responses to your customers orders and their delivery. 

Use these tips from today to grow your personal brand and business. If this benefits you then please let me know through your comments.

#Hashtag

 All about # Hashtag

Hashtag was first use in year 2007 on Twitter. Since then it has become very popular on all online social networks like Instagram, facebook, twitter, Youtube & google plus etc. . 

Now let's see what the hashtag is ? How, where & what for it can be used ?

Many of us are unaware of how to use it. We  just see it somewhere & try to copy it. 

1.What is Hashtag ?

# - This is hash 

& Tag is word, keyword, phrase, short form, number's, alphabets which we write after it. 

Examples : #ipl20 ,  #Royalwedding , #wedding , #marriagephotos, #navratri , #happydussehra, #welovenagpur , #happydiwali etc.

 

These Hashtag signifies the theme of your content, current topic which you have posted. 

Hashtag brings together the people with common liking, interest and topics. 

When we write a Hashtag on online social networks it becomes blue. That means it becomes a link or hyperlink.

When we click on it or when we write such hashtag in search bar we will get to see all people's post who have use same hashtag. Even the search result will provide you the exact number (count) of people who have use the same hashtag. 

Just take a break while reading. Lets do it practically. 

Copy or rewrite above mentioned hashtag in search bar of your facebook, instagram, twitter account. Press search button. You will find similar hashtags & most prefered hashtag at topmost place displaying number of people who have use it so far. When you click on it, it will display all the post on same topic. This will help you understand what people are posting and you will also get to know different ideas and opinions of people. This way your post will reach to more people. 

Dear friends if you have your own business like grocery store, daily needs corner, Sarees & dress materials store, Saloon, Snacks corner, gift articles store, bekary shop, different types of gruh udyogs (food products related) like dial for food , spices. If you are providing household services,  then you can use hashtag to pramote your business & services. You can ask your clients to post there experience about your products & services. For this you can create your business own hashtag. This will not only make your products & services popular but also these comments will help you in improving quality of your own products & services. With one message of your special schemes & offers on your products, you will able to reach all your clients by using hashtag. Do it practically. All the best.